The open house experience is unpleasant at times and the reason for this is due to the real estate agent lacking technology that provides a seamless and trustworthy experience. For instance there are many digital open house registration platforms on the market today. Some of these platforms are old and lack a smooth experience. Some of them even require the agent to use their own laptop for a guest to type information while they are inside the home.
Easy open house provides an experience where the guest can register before walking in the door. This seamless transaction of information allows the agent to know who was about to walk through the front door. By allowing the agent to give a fantastic experience on a personal level the open house becomes a home tour personalized to whoever walks through that front door. Easy Open House makes this possible.
This is what a grade open house experience is supposed to be. When a customer can walk through the front door and the agent can greet them with a smile and use their name without actually having ever met, the open house becomes an open home tour hosted by the agent. This builds trust between the person walking through the door and the agent hosting the open house.
Furthermore when the tour is complete the agent can now further the conversation with the customer and convert this visitor into a client. As in some cases these visitors are not represented by a real estate agent. This gives the open house host agent the ability to streamline the overall experience with that visitor.
A great open house for the real estate agent is when the customer walking through that front door can be greeted by name given a personal tour and the trust and privacy of easy open house can ensure that the agent is able to follow up on the customer's feedback on that home. By following up with that feedback with the customer the agent is more likely to gain a client.
Of course the open house would be fantastic if that customer turns into a client who turns into a buyer of that open house. This is the goal of Easy Open House.